Trust The TikTok Agency With The Most Experience
Upclose was one of the 1st ones to Join the TikTok Pilot Program
Join 450+ Successful Brands
TikTok had triple the scale and almost double the efficiency of Facebook Ads, and it was only possible by using Upclose.Ben G. Head of Marketing - Scrilla Gold
Common Erroneous Beliefs about TikTok
● TikTok is a platform for advertising that aims to increase brand recognition.
TikTok is built similar to Facebook in the way it is a primo platform designed to drive direct response and actual purchase conversions. The main difference between Facebook and TikTok is that the latter is far less competitive, thus your front-end cost metrics will be roughly 250% less expensive than those on Facebook or Instagram.
● Users of TikTok lack the purchasing power to buy your stuff.
Over $450 M has been spent by users over their lifetime. We've had success generating profitable conversions for a brand with an AOV above $2,000 in the past. Identification of the interests and behaviors that will produce a result that is appropriate for your particular brand's profit margins requires segmenting the audience being tested.
● TikTok doesn't appeal to my target demographic's age group.
Many businesses approach us and explain that their historical data indicates that their clientele is older than TikTok's user base. An illustration of "Survivorship Bias" is this. The data is frequently only a reflection of the platforms' age demographics, where the brand is already marketing. 80 million adult users of TikTok, or 75% of them, are between the ages of 18 and 35. The remaining 25% are aged 36 to 55.
The Way We Work
In the world of marketing today, human intuition and interaction are the deciding factors. To unlock growth without sacrificing ad spend efficiency, accounts must be created in a way that provides clear and relevant insight about the effectiveness of each audience member.
The other piece of the equation is creativity, which we design to fit the appropriate audience targeting strategy. Our in-house team of graphic designers collaborates with our strategists to incorporate current brand- and industry-specific trends, maximize your CTR, and reduce creative fatigue with new content.
In order to achieve the highest ROI at the highest scale while giving real-time updates on performance and data, we scale the top performing tactics while neurotically optimizing on bids, budgets, audiences, and creatives.
Our Work
Case Studies from 2022
GoHighLevel
Within the first month of our engagement, 8,220 TikTok followers were generated. We produced a monthly CPM of less than $10. We generated 590 leads at an average CPL of $49.21 by the end of the first four months of our partnership.
By combining customer-facing functions into a single hub, GoHighLevel is an all-in-one solution that boosts enterprises. We began by enhancing their current creative with TikTok's native material. Then, within each of their own unique ad groups, we began by developing a number of company and entrepreneur-based interest and behavior audiences. As a result, we were able to evaluate metrics at a detailed level and decide which methods warranted additional ad spend allocation based on what was profitable according to GoHighLevel's margins.
TruHeight
TruHeight offers a supplement that help kids between 5-17 grow taller. We increased ad expenditure efficiency by 2X in a month and a half. The overall average ROAS is 2.5X, with Easter 2022, 10 days after introduction, seeing a 3.2X ROAS.
We started by reviewing the audience information already present in their Facebook Ads account and targeting audiences with comparable interests as well as some fresh ones focused on Easter (such as easter eggs, easter, toys, etc.). Due to various nuances involved in setting up an account on TikTok, we started by focusing on ads that added items to carts rather than real purchases. With a bid cap and Complete Payment conversions, we soon achieved an AOV of $120 and an average ROAS of 2.5–4X.
eBikes
We increased the monthly budget on TikTok ads for a well-known electric bike business to $45,000 with a 5X ROAS.
They never ran TikTok ads when we first started with eBikes. We thought TikTok ads would be a non-competitive channel to use for gaining new customers as their client base started to trend younger. In the first two months of our involvement, we were able to increase to a $45,000/month ad expenditure with a 5X last-click ROAS.
